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“Growth Initiatives”

What are some best practices for initiating growth in a small business which has aspirations of becoming a large business? I think they’re covered quite adequately by the Ivey Business Journal here: iveybusinessjournal.com/publication/six-principles-for-making-new-growth-initiatives-work. Particularly, my favorite is No. 3: Develop many small, maverick ideas, not a few large ones.” That’s precisely how, from what I’ve observed in entrepreneurs from my brother to my cousin to my bait-store-owning aunt and uncle, that for that extra dollar from a customer, you really have to provide something of value they can’t get elsewhere (like a bait shop with fidget spinners. Fishing takes a while).

Interesting to find out what are the “growth initiatives” employed by this rapidly growing company Bluemercury – Barry Beck, and how closely they align with Ivey’s ideas. It never ceases to fascinate me that good business comes from providing value not otherwise found, and how growing that business often requires (and inspires) the production of more value.